A2I Platform Applications
You need data for insight, insight to make good decisions, and good decisions to inform action.
Consumer Experience
In real time know how well you are doing.
The A2I Analytics platform is designed to enable understanding of customer experience at the point where the customer-company product and / or service transaction occurs. A2I Analytics Tool Box, through tailored surveys that measure customer experience and satisfaction proximate to the place of transaction, and brand choice making behavior, helps understanding customer experience and satisfaction, and interventions required in operations to consistently deliver a distinctive consumer experience.
- Capturing the voice of customers at each stage of their purchase journey.
- Brand choice, research before buying, in-store buying experience, and post purchase customer satisfaction, and Net Promoter Score, or NPS
- Customizable surveys to listen to what customers are saying and feeling.
- Customizable Dashboards to analyze trends and insights.
What are Brand Choice and Customer Satisfaction Surveys?
Brand Choice is an assessment of how customers reach the company. Brand choice surveys enables companies figure out how many alternative options customers consider when the need for the product and / or service category is triggered and how customers find and choose to reach a company’s point of sale or service. Customer satisfaction is an indicator of customer liking of a company’s products and / or services. Customer satisfaction surveys measure how products and services supplied by a company meet, exceed or fall short of customer expectation.
Why conduct Brand Choice and Customer Satisfaction research?
Brand Choice surveys help decipher how customers choose what to buy and where to buy, and this enables companies to assess the efficacy of marketing actions in triggering brand choice. Customer satisfaction surveys help companies confirm what customers like, dislike or what they would like to see improved. This enables companies take product and service decisions based on what customers really want or need.
What is Net Promoter® Score?
Net Promoter® Score, commonly referred to as NPS®, is a customer loyalty metric that gauges how willing a customer is to recommend a product or service. It’s commonly used as either an alternative or supplement to customer satisfaction measurement.
Power of the A2I Analytics Customer Listening Post
A2I Analytics Tool Box gives real time access to research insights creating access of actionable insights to marketing and operation managers across the organizational hierarchy which enables a fast response time by the managers who are directly responsible for implementing actions to achieve results. A2I Analytics has brand choice and customer satisfaction survey questionnaire samples that can be reviewed. Depending on your needs these can be amended. This simplifies the process from survey creation to report delivery. A2I can create hierarchical reporting letting managers dice and slice the data for example, comparing points of sale, regions and teams. Localized reporting shows managers the results that are relevant to their part of the organization. Granular reporting and analysis helps identify actions that managers need to take fix problems. Individualized, interactive dashboards show managers only the results that are relevant to their part of the organization, where they have direct influence.
How likely is it that you would recommend [Organization X] to a friend or colleague?
Respondents are given a standard scale that ranges from 0 (not at all likely) to 10 (extremely likely). Organizations often ask the Net Promoter Score question via an online survey after customer service interactions, purchase transactions or as an ongoing customer pulse study. Based on how a customer responds to “the question,” you classify them into one of three groups:
Promoters = 9 – 10
Passives = 7 – 8
Detractors = 0 – 6
Promoters are your customers who are loyal and enthusiastic about your organization and will continue buying and referring others. Passives are generally satisfied customers, but lack the enthusiasm of Promoters. This group is vulnerable to competitive offerings and not immune to defection. Detractors are unhappy and can diminish the brand through negative word of mouth. A customer who rates your organization between 0 and 6 requires outreach to resolve issues before they do any damage. Once you have classified your customers, you calculate your score by subtracting the percentage of Detractors from the percentage of Promoters.NPS = % Promoters – % Detractors Or
NPS = (# Promoters / Total Respondents) – (# Detractors / Total Respondents) The score is generally displayed as a whole number by dropping the percent sign for the final number and scores range from anywhere between –100 (all Detractors) to +100 (all Promoters). A2I Analytics can create your Net Promoter Score survey and get in front of your customers, so you can start acting on real-time results.
Market Research
Make informed marketing decisions through tailored surveys
The A2I Analytics platform is a way of connecting with customers and gathering insights on the impact of marketing efforts. A2I Analytics Tool Box, through tailored surveys helps make informed marketing decisions by testing and discovering new product development and service enhancement opportunities, and testing and identification of new ways of marketing, enabling prioritizing allocation of product development and marketing resources.
- A2I Analytics platform enables:
- Capturing the perception of customers about new products and / or services.
- Testing new product or service features with customers before launching.
- Using customizable surveys to understand how customers will understand and differentiate new product and / or services from existing competition in the marketplace, enabling segmentation of the market.
Importance of Marketing Research
Businesses need to convince buyers to purchase their products and services over competing choices. To compete, businesses need to understand customers as they develop new products and / or services. The A2I Analytics platform is an effective way of reaching, engaging and understanding customers in a scalable way.
Power of the A2I Analytics Marketing Research
A2I Analytics Tool Box gives access to research insights to marketing and business development managers in organizations enabling a fast response time by managers directly responsible for implementing actions to achieve results. A2I Analytics has marketing research survey questionnaire samples that can be reviewed. Depending on your needs these can be amended. This simplifies the process from survey creation to report delivery. A2I Analytics can create hierarchical reporting letting managers dice and slice the data for example, comparing new products and services.
How A2I makes it easy to measure and improve marketing, and new business development?
A2I Analytics Marketing Research module simplifies the process of ‘measuring’ the efficacy of marketing programs and identifying new business development opportunities. A2I Analytics dramatically speeds up the timeline from survey creation to report delivery. The survey creation is simple and the analytics can also be made to run automatically so product and survey perception studies can be made available quickly to individual managers, in real-time. This lets managers know exactly what levers they need to pull to increase efficacy of marketing expenditure. When it comes to implementing new products and services, knowing what are the drivers of choice can help managers develop launch action plans to develop business.
Some important marketing research practices include the following:
- The correct questions: Every marketing research project needs to be customized to the research objective.
- The correct questions asked the right way: A2I Analytics pre-tests marketing survey questionnaires.
- The correct questions asked the right way to the right people: A2I Analytics ensures that ‘right’ respondents are reached.
- Insightful analysis: Data needs transformation to information. Analysis of information is necessary to intuit insights. Insights need to become actions to progress business.
- Dashboards to communicate insights effectively: Data, information, analysis and actionable recommendations need to be presented in an easy to understand way.
Employee Engagement
Know how to engage and motivate team members to deliver results.
The A2I Analytics platform is designed to enable understanding of employees and their motivators. A2I Analytics Tool Box, through tailored engagement surveys and 360 degree feedback, helps understanding drivers and detractors of appropriate employee behavior, and how the knowledge can be used to design HR interventions like - training and development planning, goal and KPI setting and management, and incentives systems, etc. - to ensure employees’ are motivated and productive.
- Capture and understand the voice of employees using employee engagement and 360 degrees feedback surveys
- Flexible and customizable surveys to listen to what employees are feeling and thinking
- Customizable dashboards for reporting to analyze trends and insights
Measurement of Employee Engagement
- Engaged employees are also more productive and creative.
- Companies care about revenue, the quality of their products and services, and whether their customers are having positive experiences.
- Employee engagement is a driver of all three.
- A2I analytics provides a solution to understand where your organization stands vis-à-vis employee engagement, to then act strategically to improve the intensity of employee engagement
Is Employee Engagement Survey really different?
A2I Analytics empowers managers across the organization maintain a finger on the pulse of their teams. This enables managers identify engagement issues at every point in the organization. A2I can create hierarchical reporting letting managers dice and slice the data for example, comparing divisions, regions and teams. Localized reporting shows managers the results that are relevant to their part of the organization. Granular reporting and analysis helps identify what managers need to do to fix problems and leverage an engaged workforce. A2I Analytics has employee engagement survey questionnaire samples that can be reviewed. Depending on your needs these can be amended. This simplifies the process from survey creation to report delivery.
How A2I makes it Easy to Measure and Improve Employee Engagement?
Managers want to spend time improving engagement, rather than on administrative tasks like creating employee surveys and processing analytics. Employees want to know they’ve been heard, and a quick response to their issues goes a long way in building trust and credibility. A2I Employee Engagement simplifies the whole process to dramatically speed up the timeline from survey creation to report delivery. The survey creation is simple and the analytics can also be made to run automatically so engagement results are available to individual managers in real-time.
Live Polling
Capturing the perception of audience in real time
The A2I live poll platform is a way a presenter can engage with audience during a presentation. The live polling feature offers a real-time response on stage. The presenter can ask questions and feel the pulse of the audience.
- A2I Analytics platform enables
- Capturing the perception of audience in real time
- Reacting and responding to audience understanding
- Can be used as a pulse survey to gauge sentiment
Live Poll
This is useful in academic setting and presentations where audience feedback is important for recalibration of a communication.Importance of the Live Poll feature
This is useful in academic setting and presentations where audience feedback is important for recalibration of a communication. The A2I Analytics platform is an effective way of reaching, engaging and understanding audience.How A2I makes it easy to use the Live Poll feature?
A2I simplifies the process of live poll survey creation is simple. The Live Poll can be set up in advance and included in the presentation.
Live Consumer Pulse
Create a community of consumers who give you live feedback
The A2I live consumer pulse platform is a way to create a community of consumers who have opted in to engage with you to give you live feedback on a variety of consumer-centered business decisions. Businesses can ask questions related to products, features, launches, promotions, consumer experience, and so on.
- A2I Analytics platform enables:
- Capturing the perception of engaged consumers in real time
- Reacting and responding to consumer sentiment and experience
- Assess responses to marketing messages and product launches
